SEO Marketing Hero
About Course
Search is the best way to find highly targeted customers without spending money day after day.
Dominate search, and you will have an endless supply of free leads and customers and yes, it’s not as hard as it seems.
This SEO Marketing Hero course starts from the absolute basics without any assumptions, and leads you step by step into true expertise. Each chapter builds upon the former, introduces new concepts while strengthening old ones.
This training can also be used as a reference. You can learn what you feel you still need to know, and solidify your SEO concepts.
With over 70 lessons, this is the most comprehensive SEO marketing course you’ve seen and it will teach you everything that you need to know about SEO today.
Taught by real world experts and marketers, this course gives you the real, on-the-street principles that you can apply immediately and see results.
Get started on a wonderful journey of Internet marketing and SEO success today. Join this course!
Course Curriculum
Introduction
Introduction
00:55
The Basics
The Basics
00:34What is a search engine?
01:27How does search work?
02:21What is SEO?
02:03Why is SEO important?
02:50How much traffic each page and rank gets?
01:56
The Three Pillars of Ranking
The three pillars of ranking
01:09Relevance
03:24Trust
02:54Quality
02:41
The Google Updates
Google Penguin Update
04:09Google Panda Update
04:00Google Hummingbird Update
02:01Google Pigeon Update
02:07Google Rankbrain Update
03:11One strategy to deal with all updates
02:53
Keyword Research
What are keywords and how to research them
02:53Obtaining a huge list of keywords
02:14Identifying Keywords That’ll Get You Traffic
02:57High Competition vs Low Competition
03:00Keyword Targeting A Shot In The Dark
02:19Progressive SEO Strategy
02:55
On Page SEO Factors
What is Mobile Compatibility
02:14What Robots txt Does for Your Search Ranking
02:07How to Create and Submit a Sitemap Correctlyt
02:09Why HTTPS is So Important for Search
01:52Outbound Links
01:14Valid HTML
01:11Site Performance and Ranking
02:07Semantic HTML
01:25
Link Building & Why It’s Important
What is Link building?
02:19Why will link building never go away
01:25How to Build Links That Benefit You
01:25
Social Media and SEO
How Social Media Affects SEO?
02:25How Facebook Affects SEO?
02:01How Twitter Affects SEO?
01:57How Pinterest works with SEO?
02:32
Using Google Analytics For SEO
Introducing Google Analytics
01:22Why Use Google Analytics?
01:47Analyzing Keywords in Analytics
03:19Demographs and Other Data
02:13Other Analytics Tools
02:46
Designing The Content For SEO
How Much Content You Should Have On Page?
02:47How Many Types Of Content to Target?
02:37Using Analytics To Design Better Content
02:10Why Consistency Will Win Over Everything Else?
02:11How to Curate Content and Win?
02:10How to Get Content Ideas
02:14
Fixing SEO Issues
Site Not Listed In Google
02:33Rankings Dropping Fast
02:32Site Penalized By Penguin
01:54
Local SEO Targeting
What is Local SEO?
01:20Targeting Local SEO Keywords
02:13Getting Citations
03:15
Search Metadata
What Is Extra Metadata
02:41Microformats, Rich Snippets & Schema
03:11
SEO Death
Seo Death – Part 1
05:28Seo Death – Part 2
04:26
SEO Professionally
Why SEO Will Never Go Out Of Fashion
02:46Hiring The Right SEO Agencies
03:33
Glossary
What They Mean
05:57